Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
More than 470 students from the Global Network for Advanced Management are participating in Global Network Week this month, with two installments taking place March 3-7 and March 17-21 at 12 member schools around the world. Each school is presenting an intensive mini course focused on a topic or theme, leveraging its academic strengths and regional expertise.
Visit the Yale School of Management Tumblr for photos and updates from around the network. Students and schools are using the hashtag #GNW2014 on Facebook, Instagram, and Twitter.