New Product Development

The percentage of sales of successful business organizations tied to the successful introduction of new products and services is high. Given the fact that the failure rate of these introductions is also high, there is a need for tools and techniques to manage New Product Development (NPD) projects. This course will focus on the tools, techniques and best practices developed to support the initiation, planning, execution, monitoring and control of projects aimed at developing and marketing new products and services. 


Course materials


Shtub, A. , M. Rosenwein, Project Management: Processes, Methodologies, and Economics, 3/E, Pearson, 2016. Economics/dp/0134478665

Online course material: Part of the course material is available at Students should take the free version of the course

Software: The Project Team Builder simulator will be used as a platform for hands on, active learning of the course material. Each student must purchase the software at:

Tentative Schedule



On line course modules



Modules 1 and 2


Starting the NPD Process

Modules 3 and 4


Planning the NPD Process part 1

Modules 5 and 6


Planning the NPD Process part 2

Modules 6 and 7


Planning the NPD Process part 3

Modules 7 and 8


Executing the NPD Process

Modules 9, 10 and 11


Final Presentations

Team NPD Project Presentation



Team NPD Project Final Report due

Faculty: Emeritus Professor Avraham Shtub

Interview with Professor Shtub >>

Course Date & Time

Tuesdays 4 - 6 pm  (Israel time*); last class is 4 - 7 pm

October 29, 31; November 5, 12, 19, 26; December 3, 10 (presentations). Final project is due December 19.

*Clocks do not change for daylight saving time in Israel, so if you are in a country where the clocks change, the time of day for this course will change for you.