From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Yale SOM Senior Associate Dean David Bach spoke with New York Times Magazine staff writer Emily Bazelon about the rise of Donald Trump and the role of economic insecurity and growing inequality in the United States during a Facebook Live session on February 28.
Yale SOM Senior Associate Dean David Bach spoke with New York Times Magazine staff writer Emily Bazelon about the rise of Donald Trump and the role of economic insecurity and growing inequality in the United States during a Facebook Live session on February 28.
“There’s an alienation from internationalism that is really striking,” Bazelon said. “There is a growing sense of doubt and ‘why should you listen to these people?’ That’s been coupled with a real antipathy towards the federal government.”
