From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
On February 23, Yale School of Management Senior Associate Dean David Bach discussed his course "The End of Globalization?" course with Eddie Gandevia, a student from Berkeley-Haas School of Business, following a guest lecture with Mark Blyth of Brown University.
On February 23, Yale School of Management Senior Associate Dean David Bach discussed his course "The End of Globalization?" with Eddie Gandevia, a student from Berkeley-Haas School of Business, following a guest lecture with Mark Blyth of Brown University. During the class session, students discussed how to find the underlying economic storyline in the headlines, and what it could mean for future business leaders.
