Koç University Graduate School of Business
October 13-17, 2014
Topic & Description:
From local to global: Concepts, frameworks, and analytical tools necessary to develop an effective global strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy.
There will be case studies and a presentation by student group teams on companies visited.
Prof. Melike Mermercioğlu, Guest speakers
Company visits: Arçelik (a Turkish white goods, electronics and appliances brand), Turkcell (the leading mobile phone operator in Turkey that has operations abroad), HSBC
Other elements: Optional cultural visits on Saturday, Networking reception with current students and alumni