Big data analysis in Latin America, a market with a large number of digital natives, opens a vast field of opportunities provided by the digital revolution. How can organizations leverage this mega trend?
In the coming years, many products, appliances and devices will be connected to the Internet, generating a wealth of data that will help companies better understand the consumer and, therefore, to develop new products and services. Dr. Marco Serrato, professor at EGADE Business School and executive director of the Vice Presidency of Research, Graduate Programs and Executive Education at Tecnológico de Monterrey, explains in this interview how organizations can redesign the value chain and reimagine their offer from four main strategies: optimizing the core processes of the organization, making better and faster decisions, improving supply chain operations and reinventing themselves as data-centric organizations.