Hong Kong University of Science and Technology Business School Hong Kong SAR China
About the Program
In today's experience-driven and sustainability-conscious marketplace, organizations must create superior customer experiences while generating long-term value for customers, society, and stakeholders. At the same time, leaders are increasingly expected to leverage artificial intelligence effectively while applying sound human judgment.
This immersive one-week program explores how organizations are building customer-centric cultures, integrating sustainability into business strategy, and adopting AI to enhance decision-making and business performance. Drawing on Hong Kong's unique position as a global financial center and innovation hub, participants will examine how organizations across Asia are redesigning customer journeys, embedding sustainability into their operations, and navigating the opportunities and challenges created by AI adoption.
Through executive lectures, experiential visits, team-based activities, and cross-cultural exchange, participants will gain practical insights into how customer-centricity, sustainability, and AI are shaping the future of business in Asia.
Features of Our Program
- Explore the intersection of Customer Experience (CX), Sustainability, and AI Adoption.
- Participate in experiential visits to organizations representing Hong Kong's innovation, sustainability, and customer-centric business ecosystem.
- Engage in cultural and networking activities while experiencing one of Asia's leading international business hubs.
- Develop practical Customer Journey Mapping skills through a hands-on workshop.
- Collaborate with MBA and executive students from leading business schools around the world.
- Receive a certificate of completion upon successful completion of the program.
About the Instructor
Professor Frederick Mutto has more than 30 years of international executive leadership experience with global organizations including Schneider Electric, Emerson Electric, and Abbott Medical Devices. His expertise spans customer experience, sustainability leadership, and organizational transformation across diverse industries and international markets. Having worked across Asia, North America, the Middle East, Africa, Australia, and South America, Professor Mutto brings extensive real-world leadership experience and global perspectives into the classroom.