Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
The Wall Street Journal features two Global Network for Advanced Management schools in a recent article titled “Why B-Schools Are Expanding Into Africa.” The article examines how some business schools are working to build new campuses abroad, while other schools, including HEC Paris and Yale SOM, have instead chosen to create links with with established schools and government entities.
From the article:
David Bach, senior associate dean for the executive M.B.A. and global programs at the Yale School of Management, says a student he met on a recent trip to Lagos Business School in Nigeria was relieved to hear that Yale didn't want to bring its own programs to the campus, but rather was focusing on student exchanges and research collaboration via its 27-school Global Network for Advanced Management.
"We don't want to proselytize," Mr. Bach says. "A bit more humility and listening is in order."